("This sort of chore is typical (though to a lesser degree) in many mobile strategy games, but Lords Mobile has taken it to an extreme"). In his review for GameZebo, Tom Christiansen pointed out that he barely made his way through the game's introduction. The game's most notable celebrity endorsements are Taiwanese singer Jolin Tsai (Cai Yilin), Korean actress Song Ji-hyo, Japanese comedian Daisuke Miyagawa and gravure idol Rio Uchida. The company conducts massive promotions in different parts of the world (in particular in China and South Asia): forms of marketing range widely from cooperation with a supermarket chain ( Indomaret in Indonesia) to inviting famous Youtubers (f.e., Caster Wars in Thailand ) and stars as representatives. Lords Mobile banner in Hong Kong subway, 2017
Additional Heroes are available through in-game purchase bundles while the game's launch Heroes are all available by completing Hero Stages. The strategy of the game assumes the need to improve these characters and command different types of troops (infantry, ranged, cavalry, siege engine) for attacking any position and order on targets. All Heroes are unique with different skills, attributes, designs, and backgrounds. They are divided into three types: Strength, Agility (or Dexterity), Intelligence. Lords Mobile features over 50 characters known as Heroes.
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However, the monetary value of these free rewards does not correlate to the amount of money players likely had to spend in order to achieve their minimum required score. Ultimately, the guild will be awarded prizes for their participation in Guild Fest. During the week-long event, players select various quests to complete ranging from gathering resources off from tiles, gaining several 19+ level essences from darknests (this should only be selected if they are a T3 player with no chance of ever being able to actually help win the nest), training troops, and completing Hell Events. Guild Fest is a recurring event that takes place shortly after Kingdom versus Kingdom. Guilds will have R4s whose duties vary depending on the guild, but typically involve deleting guild fest quests and allowing a member's alternative account in and out of the guild. Each guild has a leader (R5) who can assign the ranking and positions of the guild members. They can also earn rewards for their allies by defeating world monsters and making in-game purchases. Guildmates are able to assist their allies with build time and research time. Players can join or create guilds in order to collaborate with other players regardless of location. Wonders) requires in many respects the coordinated action of several players of one guild. The player should not only know which heroes to take into battle, what equipment to wear but also be able to make quick decisions that are correlated with the current situation. The player gets different resources, items and even chests on the way and a gemming gremlin at the end where they have a chance to win the jackpot on Gems.Īttacks and defenses in the game require developed tactical and strategic thinking. Kingdom Tycoon - PvE-mode, the player uses a luck token to roll a dice and moves forward till they reach the end of the map.On occasion, players may earn a jackpot on Gems. The Labyrinth - PvE-mode, the player can challenge a monster in order to claim various resources and speed-up items.The game's premium currency, Gems, are awarded to players based on their rank. Victories result in Hero experience and a higher position on the Colosseum ranking. Colosseum - PvP-mode, the player, selects up to five Heroes and fights against another player's preselected Heroes.Completing the stages can earn the player new Heroes, Hero experience, and materials for Hero equipment.
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View of battlefield (attack of enemy's base)